You’ve worked long and hard on developing your brand, looking at all the different elements from logos, fonts, colours, photography etc, how and where you will use it and what it means to you and your customers. The Brand Identity (look and feel) and the Brand Image...
A logo alone is not a brand but it does form part of your brand identity. In advertising, the often discussed ‘rule of 7’ theory, suggests someone must see your brand seven times before it starts to be remembered and a powerful brand identity means you can recognise...
We’re going to be focusing on branding over the coming weeks and want to build up to chatting about re-positioning your brand or re-branding completely. To do this let’s chat first about branding and what it actually is, because it might be meaning different things to...
